A. 50 percent for planning, 25 percent for writing, and 25 percent for completing the three-step writing process Despite technologies that enable people to convey written messages almost instantaneously, verbal communication remains the chief mode of communication in today's business environment. E. high in need for written support. B. When the receiver of a communication translates the message, it is known as ____. It requires Internet or mobile phone connectivity, A medium's ability to (1) convey a message through more than one informational cue (visual, verbal, vocal), (2) facilitate feedback, and (3) establish personal focus is referred to as _______________. d. is more expensive than written communication. A) enhancing brand awareness B) developing brand attitude C) increasing brand purchase intention D) encouraging repeat purchases E) establishing category need, Which method for establishing the total marketing communications budget sets communication budgets to achieve the same amount of share-of-voice as competitors? EXAMPLE: tests in Physics, history IV, and Spanish y (acing yourself). A) Public relations can reach prospects who prefer to avoid mass media and targeted promotions. It lacks the rich nonverbal cues provided by oral media A message that makes the best use of your time and your audience's time is referred to as a(n) ___________________ message. If you have an informal or brief message to convey, the best. E. How to Quiet a Generator That Is Making Too Much Noise, What the Pain Location in Your Chest Potentially Means, How to Bring Wildlife into Your Home with Animal Art, How to Choose the Best Cannabis Products for Your Needs, How to Find the Right Offshore Fishing Vessel, 4 Awesome Reasons to Take a Trip to Tennessee, What Qualities to Look For in Local Long Distance Movers: A Guide, All the Right Colors: How to Add the Right Pop of Color to Your Room, 5 Camping Essentials You Need to Have On Your Next Trip. The receiver has more time to analyze the message. : noise, re-coding, delivery, arbitrator, solutions. A. mind mapping Which informal process to gather insights and guide his research efforts is he engaged in? The ____ network is a type of formal small-group network that permits the entire group to actively communicate with each other. 21. D. They could face barriers caused by semantics, and should be careful in using the right words when they communicate. Describe in 23 sentences how you would use the autosum shortcut. formality Therefore, this type of communication does not contribute to the development of information base in the organization. Working alone or with others and generating as many ideas and questions as you can, without stopping to criticize or organize, is referred to as ________________________. He is frustrated that Anna has yet to get back with him on the newest profit figures, yet always seems to have time to stop in the hallways and talk with friends. Bob's issue relates to which of the communication functions? According to the text, the ability to create an effective meeting relies on ____________________. Oral conversations at the workplace may be formal or informal. Which of the following statements is true with the regard to communication? The chain network provides the highest accuracy of communication. Costly c. No liability or legal value d. All of these Advertisement EugeneMarie Oral communication has no legal standing or obligation.No permanent records are typically preserved, this demands good listening skills, and unclear communications can lead to confusion. It gain faster the concept ,this means that easy to understand the concept because it does not use words but it using for watching television it can show as like a reality so it gain the concept faster than another communication. Possibility of denial: There may be denial of oral communication by the sender as well as by the receiver. A) cognitive stageaffective stagebehavioral stage B) affective stagecognitive stagebehavioral stage C) behavioral stageaffective stagecognitive stage D) cognitive stagebehavioral stageaffective stage E) affective stagebehavioral stagecognitive stage, A) cognitive stageaffective stagebehavioral stage, All response hierarchy models of the communication process assume the buyer passes through cognitive, affective, and behavioral stages, in that order. : filtering, information overload, selective perception, emotional influencing, language context. Disadvantages of Oral Communication Though oral communication is the most widely used method of communication, it is not free from limitations. Display of Nonverbal communication Our nonverbal communication is an integral part of entire communication. C. D) Sales promotion tools provide an incentive that gives value to the consumer. A cheaper alternative to the conventional communication through letters. Which of the following is a disadvantage of using a percentage-of-sales method to determine the marketing communications budget? Mainframe c. The sender does not receive immediate feedback. Health equity is defined as differences in health that are unavoidable, unfair, and unjust, and cannot be explained by natural causes, such as biology, or differences in choice. How did the programs of the First New Deal affect the country? Oral communication makes way for instant feedback, unlike some other forms of communications which do not provide this. D. barrier caused by word connotations E. Which of the following is a unique advantage of lateral communication? d. It requires considerable amount of preparation. The sender can quickly obtain feedback from the receiver. A communication channel is the medium, mean, manner or method through which a message is sent to its intended receiver. A sender purposely manipulates information so the receiver will see it more favorably. A) Publicity campaigns B) Trade promotions C) Advertisements D) Public relations E) Events and experiences, Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications? It is one type of verbal or non-verbal human communication. Employing a Vietnamese project manager for the new launch would do much to eliminate or minimize the cultural communication issues that may result from this product launch because he or she would be familiar with the language, customs, and habits of the people and the environment. Oral communication creates a perfect room to express that emotion and feeling, which as a result makes better communication. Not suitable for lengthy communication: It is not suitable for lengthy communication. It is closely associated with the social justice movement, with good health considered a fundamental human right. Communication that takes place among members of work groups at the same level is known as _____ communication. Which of the following is a disadvantage of oral communication? It offers limited opportunities for timely feedback, E. A communication medium can either be virtual or physical. The message is less persuasive. Examples of oral communication can be a speech, a one-on-one meeting, or a group discussion. It can create productivity concerns To verify the quality of information, you should be concerned that the information is _______________________________________________. coaching. C. D. E. t/f: Advertising can build up a long-term image for a product or trigger quick sales. Lateral Communications are often created to short-circuit the vertical hierarchy with an organization. Understanding audience expectations and preferences t/f: Marketers should assume that buyers will pass through the classic hierarchy of affective, cognitive, and behavioral stages, in that order. The audience must be very receptive in order for it to work.With the exception of investigative work, oral communication (such as speeches) is not typically utilized as a legal record. A) Public relations can reach prospects who prefer to avoid mass media and targeted promotions. E barrier caused by semantics, Which of the following would be considered a high context culture? C) Business buyers consider advertising inappropriate for reaching them. comprehensive Determining audience composition The term oral communication simply refers to the type of communication that is done orally. The pre-hospital management of these conditions is heterogeneous across different regions of the world and Europe, as a consequence of the variety of emergency medical services and absence of specific practical guidelines. During introductions, business administrators that appropriately utilize visual guides to convey data will have better progress in keeping up with the consideration of their . Recognizing and countering objections. D) Public relations communications can be prepared to appeal to the addressed individual. B.Telephone conversation D. D) Advertisements can legitimize the company and introduce its products. Which step in the audience analysis process is Maya working on? B. Which of the following marketing communications tools is most effective at influencing customers at the conviction stage of buyer readiness? When receivers of communication process the information base not their needs, motivations, experience, background, and other personal characteristics, they are engaging in ______. This is an example of a(n) _____ communication network. For example, everyone who, interviewed a prospective job candidate could post their. Leakage of secret information: At the time of communicating with others orally, the communicator may carelessly express secret information in front of other outside party. Think about how the word is used in the passage. This brings unpleasant consequences for the business. Which of the following is a disadvantage of oral communication? Oral communication is the process in which information or messages are exchanged among individuals or groups using voice as the medium. Oral communication is suitable for certain times or purposes, but it is not as useful in certain situations. Oral communication can be either formal or informal. E. D. Espresso vs Coffee: What Are the Differences? D) It treats sales as what determines communication, rather than as the result of effective communication. Disadvantages. Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool? E. A) lobbying B) company museums C) street activities D) company blogs E) incentive programs, Which of the following is an example of a word-of-mouth marketing communication platform? Jayden is concerned about contributing to information overload. She screens out any positive information about liberal points of view. Communication apprehension applies to oral an written communication. Communication that flows form one level of a group or organization to a lower level is called downward communication. Which of the following is a desirable strategy for managers aiming to reduce the negative consequences of rumors? 15 Which of the following shows a disadvantage of oral communication? : generalizations, lack of resources, perceptions, tolerance levels, process differences. organization, grapevining, planning, management, decision making, The communication process includes __________. The parties can resolve misunderstandings and negotiate meaning quickly B. The following are some significant drawbacks/limitations: Lack of secrecy. Jayden had defined the specific purpose of his message. Computer People are likely to use automatic processing when ____. Communication in high-context cultures is characterized by an emphasis on _____. t/f: If the Coolest Cooler introduced its cooler to the general market and developed communications around the idea that it was going to develop awareness, interest, evaluation, trial, and then adoption, it would be anticipating a learn-feel-do sequence of consumer responses. Everyone who is interested in the message or information is exposed to written communication. Delay in decision making: Another disadvantage of oral communication is that it delays the decision making process. B. A) remind end-consumers about the product B) increase stock position C) build enthusiasm D) conduct missionary selling E) manage key accounts, A) remind end-consumers about the product, The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action. e. Write a program that allows entering a whole number and compares the entered number with 4300; so it prints the messages Number is greater than 430 B. Selective perception refers to a sender's purposely manipulating information as the receiver will see it more favorably. A medium in communication is a system or channel through which a speaker or writer addresses their audience. As a result, there is a risk of information leakage from any employee, which could result in a significant loss for the organization. The ancient Greek civilizationcivilizationcivilization was one of the first to produce highly developed dramas and remarkable poetry. It can reach geographically dispersed audiences, Maya is concerned about the level of detail that she should include in her message. jpg and png bmp and png png and gif jpg and gif, 74.4% completequestionwhat is the term used to describe the process of creating an unauthorized copy of a legitimate smart card in order to gain acces t/f: A drawback of public relations is that is does not reach prospects who prefer to avoid mass media and targeted promotions. Which of the following statements is false? C. a. Top management, along with sales personnel and front-line workers, sat down together in a number of break-out sessions that gave employees an opportunity to discuss their ideas, wish lists, complaints, and so forth. According to one study, only 7% of a Receiver's comprehension of a Message is based on the Sender's actual words; 38% is based on paralanguage (the tone, pace, and volume of speech), and 55% is based on . With the reference to the communication process, the ____ is the one to whom the message is directed, who must first translate the symbols into understandable form. Assertiveness. A) comparative-parity method B) objective-and-task method C) affordable method D) competitive-parity method E) percentage-of-sales method, One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. The speaker himself may not recall what he actually said. We reviewed their content and use your feedback to keep the quality high. As Jamal thinks through the components that will make this team effective, he considers both how many members need to be on the team and the various abilities that the team members need in order to complete the project. Consequently, decision making is delayed. D. Body language advantage. Which of the following is desirable with regard to persuasive communication? false. It offers a permanent, verifiable record Which of the following communication channels provides the lowest information richness? C. It is one of the most common and frequently used forms of communication because it can be used in many daily situations and activities. They both rely on the basic communication process, which consists of eight essential elements: source, receiver, message, channel, receiver, feedback, environment, context, and interference. A) chat rooms B) billboards C) factory tours D) incentive programs E) trade shows, Which of the following is an example of a personal selling communication platform? C. While engaged in talk with somebody we can ask for clarification or further elaboration, justification, etc. A. t/f: Preparing separate, unrelated online and offline communications improves consistency by sending distinct messages. Advantages and Disadvantages of Oral Communication Advantages of Oral Communication Time-saving Reduction of cost Easiness Effective for illiterate persons Quick feedback Maintaining secrecy Reliability Coordination Motivation Avoidance of slowcoach Flexibility Special application Disadvantages of Oral Communication No record Misunderstanding c. can lead to spontaneous, ill-considered statements. Modem richness This site is using cookies under cookie policy . We use AI to automatically extract content from documents in our library to display, so you can study better. Oral Communication. Literature and Composition: Reading, Writing,Thinking, Carol Jago, Lawrence Scanlon, Renee H. Shea, Robin Dissin Aufses, HEENT Neck Ch. When words mean different things to different people this is considered a _____________. It is hard to use. Considering the audience's perspective A) advertising B) publicity C) sales promotion D) personal selling E) events and experiences, Advertising and publicity tools play the most important roles in influencing buying decisions at the ________ stage of buyer readiness. We supply a lot of Shopify Theme| Best Prestashop Framework | Shopify Theme Framework | Shopify Tutorial |Shopify Template Club Which of the following is true regarding instant messaging and text messaging? Did Reagan undo the legislative gains of those earlier eras? B. The parties can resolve misunderstandings and negotiate meaning quickly C. It provides the opportunity for immediate feedback D. E. E. Starting with an ice breaker, With more than 3.1 billion active e-mail accounts in the world today and an average of 105 e-mails received by employees each day, approximately what percentage of time does the average manager and professional spend reading and answering e-mail each day? 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