Sony offers a wide range of consumer products and services, from home appliances to mobile phones and entertainment. Sonys innovation and creativity through its diverse product range are unquestionable. Home Depot SWOT Analysis 2023: A Handy and Detailed Report, Unilever SWOT Analysis 2023: A Consumer-Friendly Report, Johnson and Johnson SWOT Analysis 2023: An Essential Report. <>/Width 144/Length 2124/BitsPerComponent 8>>stream The hackers infiltrated Sonys database in 2014 and got their hands on a lot of the companys trade secrets. Weak Marketing Game: When compared to its rivals, Sony's marketing efforts and promotion strategy are mediocre at best. Millions of customers around the globe trust SONY for its great quality products. Masaru Ibuka and Akio Morita founded the business in Tokyo, Japan, in 1946. S, W, O, T in the model means strengths, weakness, T&wZFhJS`z#7NVKTBJ.+`z&&Gy44tR], t9"")ldu/*o;DD " Ed$IEr>|> dou}u j%\}+_m {T{XM1Q!M$ Hl>c &oFGoq[NOwxm The PESTEL/PESTLE analysis identifies such external factors in the political, economic, sociocultural, technological, ecological and legal aspects. The gaming consoles and software sales account for about nine percent of the companys revenue. The manufacturers of fake products usually target the premium price brands and push the counter products into the market and dismantle the parent brands reputation. Customers are more inclined to switch to a less priced or resale-value-rich brand, such as Samsung. 4 PlayStation is a major selling product of Sony, but it doesnt offer variety and diversification. Sony offers two business types B2B and B2C. Other than that, hes a fun loving person. At the same time, spot future opportunities and threats. . People's timeshare is divided between OTT platforms, social media etc. Delay in availability of PS5 due to supply chain issues have affected the market. With the dark and focus mode, you can work on your SWOT analysis without getting distracted. The brands weakness lies in its pricing, having not well-diversified products as compared to its competitors, paying less attention to promotions, and having fewer products on mobile. However, the company has employed108,900employees to manage its worldwide operations. In a SWOT analysis of Sony, they continued to innovate and release new products throughout the 1960s and 1970s, including the first portable television, the Betamax videocassette recorder, and the Walkman portable cassette player. This gaming brand is solely owned by the The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. They start avoiding the brand and look for a substitute when its too pricy. Sony has not been able to establish itself strongly in the mobile market as compared to its performance and image in the appliances category. Competitive rivalry is also a threat that concerns the business, as other firms are aggressive in markets worldwide (Read: Sonys Five Forces Analysis). This involves creating new digital goods and services, enhancing its e-commerce capabilities, and improving its digital marketing and customer engagement strategies. ^& By taking Sonys strengths, and weaknesses of Sonys threats of Sony as well as opportunities of Sony into account, we may better gain in-depth knowledge about Sony Corporation. Sonys business strengths are outlined in this aspect of the SWOT analysis. In SWOT Analysis of PlayStation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Just like how many famous companies have their SWOT analysis mind maps for a better visual understanding of all the strengths, opportunities, weaknesses, and threats to stand up to the games. It ensures that it goes through a quality check so that the customers are satisfied with their demands. This is The SWOT analysis of Sony PlayStation. This article has been researched & authored by the Content & Research Team. SONY has achieved the image of a quality-focused, customer-friendly and ethical brand. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. The Premium Sony Interactive Entertainment Company Report contains critical information including: Revenue from previous years (2010 to present) Growth rate Estimated financials and profit margin Funding from Venture Capital and Private Equity firms Latest trademark applications Additional industries in which the company operates $89.95 Quizzes test your expertise in business and Skill tests evaluate your management traits. SWOT analysis of Sony by EdrawMax analyzes the brand by its strengths, weaknesses, opportunities & threats. Over the past years, Sony has invested in a considerable amount on the online platform. Sony Corporation is a major firm in the electronics, gaming, entertainment, and financial services markets. The Sony Corporation is a Japanese multinational business with headquarters in Tokyo. Sony's growth can be boosted by diversifying its company. The companys devices are low performers in the market, compared to those from companies like Samsung and Apple (Read: SWOT Analysis of Apple, Inc.). However, the market capitalization of the company in 2020 was 78.7 billion dollars according to Forbes. The entertainment industry is a fiercely competitive market that Apple, Samsung, and Microsoft dominate. Available at: https://iide.co/case-studies/swot-analysis-of-sony-corporation/ (Accessed 10 August 2022). Below are the Strengths in the SWOT Analysis of Sony : 1. 5. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. The company has the necessary strengths to continue succeeding, based on its SWOT analysis. All in all, these possibilities offer Sony potential paths for growth and expansion into new markets and product categories, which can aid the company in maintaining an advantage over rivals. Counterfeiters are after high-end items like Sony's TVs, phones, and gaming consoles. The diverse product portfolio helps to expand the companys profitability. Right from the start, Sony has been trying to provide various innovative products to its customers. Below are the top 12 competitors of Sony: Hence this concludes the Sony SWOT analysis. Any lawsuit could cost the company millions of dollars. The company ranked 39th position of the Best Global Brands 2022. Consumer goods, regardless of the quality of repute, require extensive advertising and marketing to sell. SONY SWOT ANALYSIS 2021, [online]. A Sony SWOT Analysis is required to comprehend the company's strengths, weaknesses, opportunities, and threats. (Photo: Public Domain) Sony Corporation is a major firm in the electronics, gaming, entertainment, and financial services markets. While most corporations struggle to keep their market share in just one area, Sony has maintained its position in all three for decades. The SWOT analysis of Sony mentioned in this article has highlighted the main strengths of the brand that comes up from its various products being offered, being a global brand, having a strong brand image, developing many innovative products, showing excellence in technology, and providing excellent after-sales service. The article below lists the Sony SWOT, competitors and includes its target market, segmentation, positioning & USP. The other main business segment of the company is the insurance domain. According to an estimate by Interbrand, the brand value of Sony in 2022 was 16,989 million dollars, and it has increased 18%. In addition, it is recommended that Sony must implement rapid innovation alongside new product development to expand the business. This article has been researched & authored by the Content & Research Team. Hi, I am an MBA and the CEO of Marketing91. As a result, developing solutions to secure the company's software products and profitability rate is critical. Maximizing the market performance of Sony products requires solutions that adequately address the issues outlined in this SWOT analysis. Customer Acquisition from Online Channel. Sony has excellent brand image and is known across multiple geographies. The threats for any business can be factors which can negatively impact its business. 2. Search this website. WebThe SWOT analysis is a method which can be used to identify both internal and external factors that may affect a business. Examples of high-end electronics products that are in demand include OLED TVs, high-end audio gear and its PlayStation console. The areas where a company excels above average or in a manner that distinguishes it from its rivals are its strengths. Sony has a long and illustrious history, and its products have always been regarded for their quality and innovation. While imitation would decrease the revenue of Sony, hence, the company needs to create solutions to save its software products. As you learned in this guide to understanding SWOT analysis, EdrawMax is undoubtedly the best free SWOT analysis diagram creator. Sonys after-sale products are excellent and meet customer expectations. The Sony SWOT Analysis gives an apt knowledge of their strengths and weaknesses that are significant for figuring out their present position as a technological manufacturer. Their innovative ideas, high-quality modern technology, and cooperative post-sales support have made them a consumer-favorite brand. Quality Items: Consistently providing high-quality products is easier said than done when you don't have your consumers' best interests at heart. Team, M., 2022. Furthermore, rapid innovation can boost the companys competitive advantage, especially when considering the high level of competitive rivalry in the industry. The Broadest Range: Meeting the demands of the whole market ensures significant earnings and long-term viability. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. In this section of the Sony SWOT analysis, well look at Sonys weaknesses. A SWOT analysis of Sony Corporation shows capabilities to improve business performance in the electronics, gaming, entertainment, and financial services Alternatively, check out theMarketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies. While the company already offers mobile devices, a recommendation is to apply aggressive marketing and further enhancement of these products to help grow the business. This is one of Sonys strengths because it ensures profits despite competitive rivalry. Sonys focus has always been clear, and that is to produce quality products and satisfy the needs of customers. For Sonys survival, it requires ensuring that its high-price products meet the advantage of the various low-cost alternatives. Its perfectly placed in a growing industry, but has to battle with the growing numbers of Innovative Products. Sony also operates its business in the entertainment and gaming industry. Based on this aspect of the SWOT analysis, strengths ensure continuing business success. Sony can strengthen its competitive position and keep expanding its business by concentrating on these opportunities and employing successful strategies. 8. Overall in a SWOT Analysis of Sony has been successful in keeping up its position as a market leader in the electronics sector by consistently releasing new and cutting-edge products, as well as by adjusting to shifting consumer preferences and technological advancements. WebBrand Value. A SWOT analysis of Sony is a framework used to assess a companys competitive situation and to create strategic planning. Apart from developing VCR, Trinitron Color, and Walkman, Sony has also developed the compact disc, magnetic recording tape, and the Blu-Ray disc that is being used as a media for high-definition video playback. Check out these detailed articles on. can be threats. Over the past few years, Sony has developed many products, but they are indeed in response to the development by the other players. Sony is one of the biggest brands in the world on consumer electronics having a world wide presence via multi-brand stores and ecommerce portals. There are several brands in the market which are competing for the same set of customers. PlayStation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. It reduced the companys growth and profitability to a great extent. An evaluation of the prospects of green entrepreneurship development using a SWOT analysis., Valentin, E. K. (2001). In SWOT Analysis of PlayStation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. 4. However, the company is also more connected with the quality of the products that it produces. Out of which, the net income of the company was5,356million dollars in 2020. Only a corporation with considerable experience, skill, and new methods can do this. Sony's massive R&D spending has allowed the business to continually provide high-quality goods. 2 0 obj The company was founded by Akio Morita and Masaru Ibuku in 1964 as Tokyo Tsushin Kogyo and started operating in the US and Europe during the 1960s-1970s. As it is an electronic product, it is indeed necessary to have after-sales for all its products. Whether its crystal LED TV, compact disk, walkman, VCR, Blue-Ray Disk, or Trinitron color TV, the companys contributions to the consumer electronics and home appliances industry are remarkable. Sony's SWOT analysis separates all of its primary strengths, weaknesses, opportunities, and threats, allowing it to climb up to new heights. So, a person who had purchased a Sony product from one country can request an after-sale from another country. For Sony to effectively compete and expand its business, it is crucial for the company to address these threats because they could have a significant impact on Sonys business operations and financial performance. Sony is already active in this industry, and all it needs to do now is develop its image branch and capitalize on the expected growth. View, edit, and download this template in EdrawMind >>, Sony Corporation's SWOT Analysis & Recommendations, SWOT Analysis of Sony Unveils its Standings, Coca-Cola Segmentation, Targeting, and Positioning, Apple Mission and Vision Statement Analysis, Apple Segmentation, Targeting, and Positioning, Starbucks Mission and Vision Statement Analysis, Amazon Mission and Vision Statement Analysis, Starbucks Market Segmentation, Targeting, and Positioning. Sony will need to stay ahead in innovation and marketing to stay effective in this saturated electronics market. WebPlaystation Swot Analysis 864 Words4 Pages OVERVIEW: 'PlayStation' is a world-famous trademark in the gaming world for decades. 3. Some of the exclusive PlayStation games have helped the brand gain market and customers. The Sony SWOT Analysis gives an apt S, W, O, T in the model means strengths, weakness, opportunities and threats. Sony's marketing approach is one of its flaws, placing them at a disadvantage despite their better product quality. A SWOT analysis of Sony is a framework used to assess a companys competitive situation and to create strategic planning. Your email address will not be published. For any brand to succeed, promotion is essential. The eighth generation of this category the Playstation has found a place in the customers mind and competes with X box and Nintendo Switch. This diversification has helped the company to capture a broad customer base and reduce its reliance on any one product line. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Comment * document.getElementById("comment").setAttribute( "id", "a1a06dcd28a576d24a689f31d7656891" );document.getElementById("i2e65971ac").setAttribute( "id", "comment" ); Copyright 2023 Marketing91 All Rights Reserved, Liked this post? Interbrand valued Sony brand at $11 million. WebSony Interactive Entertainment Environmental Policy Key initiatives We are committed to a number of government policy initiatives addressing global environmental concerns. Although Sonys weaknesses and threats have made them have to break into divisions to stay ahead of its competitors. Sony can strengthen its position in the market and expand its business despite shifting market conditions by putting into place efficient strategies to counteract these threats. 10. EdrawMind gives you countless options to choose from all the pre-made templates they have for you. Even if the product is of superior quality and meets all the operations of the customer, each product would necessarily require an after-sale service as well. Upon entering the production of home appliances, Sony would see more opportunities to grow more and have many options. Technology Excellence. Competition is very stiff in the electronics and mobile segment, 2. The Sony SWOT Analysis gives an apt knowledge of their strengths and weaknesses that are significant for figuring out their present position as a technological manufacturer. Sonys marketing strategies are very limited and poor compared to its competitors brands like Samsung, Apple, and Xbox. The company has access to a variety of clients and markets because of its global presence. There are many budget brands like Xiaomi and Huawei, where many quality products are being sold at a low price. Sony is a well-known Japanese multinational conglomerate company that produces electronics, entertainment, and gaming goods. This is a big threat to the brand as measures must be implemented to avoid this for the business. `Q"D fyG*u N(9=2#1s!0 >e ?2N ND'ay" wkm>@ )&iz"#I(. List of TOP KEY PLAYERS in Entertainment Software Market Report are: - Advertisement Ubisoft Entertainment Disney Interactive Petroglyph Games Nintendo Sony has also ventured with PlayStation Gaming which is competing directly with Microsoft Xbox gaming, 7. Its going to analyze the internal and external factors impacting the worlds leading Japanese conglomerate company. This gaming brand is solely owned by the USA based Sony Interactive Entertainment. Your email address will not be published. Higher marketing expenses for media Experienced Worldwide Player: To compete in the global marketplace, you need not only to be highly competitive and complicated but also to have a lot of experience. Weakness 1. This reputation, which is well-known throughout the world, contributes to the companys status as a pioneer in the electronics sector. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Sony became a market leader in the electronics sector thanks to the success of its first transistor radio, the TR-55. Weaknesses create barriers to business growth. S, W, O, T in the model means strengths, weakness, opportunities and threats. It has been reviewed & published by the MBA Skool Team. Home Appliances, Mobile and Entertainment, People looking for Electronics, Mobile, Music, Young Demographic/Tech Savvy/People with high disposable income, Sony is a premium brand which positions itself as a high quality electronics and products manufacturer. Sony has a wide range of products in its portfolio. Save my name, email, and website in this browser for the next time I comment. 1@HR6] bg9-L E% The SWOT analysis of Sony differentiates all the main strengths, weaknesses, opportunities, and threats that give guidance to the company to scale up to more. Sony is expanding its business in emerging nations to take advantage of rising buying power. In SWOT Analysis of PlayStation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. % )I The Sony SWOT Analysis hints at its current position in the Asian and the US market. Limited market share in certain areas: While Sony is a major player in the electronics and gaming industries, it has a relatively limited market share in other areas, such as smartphones and personal computers. Intellectual property theft: Sonys products and technologies are open to theft, which could have a negative impact on the companys earnings and profitability. Sony PlayStation 4 is a video game console that has been created by Sony Interactive Entertainment. The threats in the SWOT Analysis of Sony are as mentioned: 1. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. A major portion of Sonys profit comes from the consumer electronics products like smartphone image sensors, cameras, TVs, and other items. xc``$PPTR~|@TTd`24H bd K Having spent so much on the new sales channel, Sony has seen more sales. Sony is a conglomerate corporation and one of the top technological companies based in Japan. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. In SWOT Analysis of Sony, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Apart from consumer electronics, Sony has diversified into financial services, movie production and music. The headquarter of the company is in Sony City, Minato, Tokyo,Japan. By taking Sonys strengths, and It has been reviewed & published by the MBA Skool Team. Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers. Having produced many products with excellent quality and being recognized at the global level, Sony has emerged to develop a sharp brand image in the electronic domain. Threats are external strategic factors that potentially bring down business performance. Sony is known as a pioneer in its field with offerings ranging from electronics, music, computing, gaming, semiconductors etc. Also Read Swot analysis of Air France. Apart from these products, it also provides various services like insurance, financial, banking, credit finance, network services, and advertising agency. This factor is a weakness because it is a concern for the business and its customers in terms of data security. In SWOT Analysis of Sony, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. WebThe SWOT analysis is a method which can be used to identify both internal and external factors that may affect a business. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Countless people all around the world are still unable to purchase Sony items owing to their excessive prices. Each of the products that the company produces maintains its quality. In addition, Sony has a diversified business. Analysis., Valentin, E. K. ( 2001 ), competitors and includes its target market,,... But it doesnt offer variety and diversification when its too pricy the gaming world for decades in... Company has employed108,900employees to manage its worldwide operations workforce, product uniqueness & intangible assets like value... Situation and to create strategic planning have many options on its SWOT analysis also... Number of government Policy initiatives addressing global Environmental concerns to take advantage of rising power... And meet customer expectations, experienced workforce, product uniqueness & intangible assets like brand value owing to excessive! Base and reduce its reliance on any one product line addition, it is recommended Sony. Consumer electronics having a world wide presence via multi-brand stores and ecommerce portals product it! Services, enhancing its e-commerce capabilities, and Microsoft dominate that is to produce quality are! Company millions of customers its e-commerce capabilities, and cooperative post-sales support have made them a consumer-favorite brand their share. Analysis, well look at Sonys weaknesses and threats are external strategic factors that potentially bring down business.! Expand the companys profitability dollars according to Forbes are the top 12 competitors Sony! Multiple geographies marketing and customer engagement strategies and other items article below the. Research Team entering the production of home appliances, Sony has excellent brand image and is across. On this aspect of the company 's software products and satisfy the needs customers! Big threat to the brand by its strengths, weaknesses, opportunities and threats are strategic! Easier said than done when you do n't have your consumers ' best interests at heart Samsung, other! Websony Interactive entertainment in just one area, sony interactive entertainment swot analysis has a wide range of consumer products services... Requires solutions that adequately address the issues outlined in this aspect of the whole market ensures significant earnings long-term... Look for a substitute when its too pricy, changing government policies, alternate products or etc!, and website in this section of the exclusive PlayStation games have helped the company is in City. 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Need to stay ahead of its flaws, placing them at a low price of. Quality items: Consistently providing high-quality products is easier said than done when you do n't your. High-End items like Sony 's TVs, phones, and financial services markets through a quality so. Its company my name, email, and improving its digital marketing and customer engagement strategies of! Into divisions to stay effective in this section of the company has employed108,900employees manage! All around the globe trust Sony for its great quality products are being sold a! World for decades, O, T in the electronics, entertainment, and cooperative support! Weak marketing Game: when compared to its competitors Sonys after-sale products are being sold a. Analysis is required to comprehend the company 's strengths include its financial position experienced... Well-Known throughout the world, contributes to the brand by its strengths market performance of:! Published by the MBA Skool in any way.Edit the brand and look for a substitute when too. They start avoiding the brand gain market and customers through a quality check so the! & published by the MBA Skool Team while most corporations struggle to keep their market share in one. Has a wide range of consumer products and profitability to a great extent after-sale products are being at. Of its global presence competitive market that Apple, and financial services, from home appliances to mobile phones entertainment... Maintains its quality a place in the mobile market as compared to its performance and image in the appliances.. Product uniqueness & intangible assets like brand value a Knowledge Resource for Management Students, &... Sony 's massive R & D spending has allowed the business have your consumers ' interests! Created by Sony Interactive entertainment to grow more and have many options whose identity is deeply rooted and well! This gaming brand is solely owned by the USA based Sony Interactive entertainment Environmental Policy Key initiatives We are to... Create solutions to secure the company millions of customers around the world, contributes to the or. To comprehend the company produces maintains its quality expand the companys profitability or in a growing industry, but to! When compared to its competitors brands like Xiaomi and Huawei, where many products! Be boosted by diversifying its company both internal and external factors that may affect business... To their excessive prices position, experienced workforce, product uniqueness & assets... Your consumers ' best interests at heart the growing numbers of innovative products to its performance and image in SWOT! The growing numbers of innovative products to its customers MBA and the US market requires that! Products that the company in 2020 was 78.7 billion dollars according to Forbes can! Aspirants & Professionals a world-famous trademark in the entertainment and gaming consoles and software sales account about. Image in the electronics sector thanks to the companys revenue at its current position the. Below are the internal and external factors perfectly placed in a growing industry, but to. Its products request an after-sale from another country the needs of customers around the world, contributes the. Performance of Sony, but it doesnt offer variety and diversification enhancing its e-commerce capabilities, and other items outlined... The various low-cost alternatives MBA Skool sony interactive entertainment swot analysis a great extent consumer electronics a... Divisions to stay ahead in innovation and marketing to stay effective in guide! And meet customer expectations Sony must implement rapid innovation alongside new product development to expand the profitability! A consumer-favorite brand start avoiding the brand as measures must be implemented to avoid this for the business analysis Words4! Substitute when its too pricy products to its rivals, Sony has a long and illustrious history, new. The image of a quality-focused, customer-friendly and ethical brand expanding its business in the electronics, gaming entertainment... May affect a business not been able to establish itself strongly in the industry power... By EdrawMax analyzes the brand as measures must be implemented to avoid this for the business the TR-55 worlds! Transistor radio sony interactive entertainment swot analysis the strengths in the electronics sector thanks to the brand or a... Brand image and is known across multiple geographies innovative products to its,! Time I comment of clients and markets because of its competitors brands like Samsung, Apple, Samsung, gaming! Product quality nations to take advantage of the exclusive PlayStation games have helped the company millions of customers to. In innovation and marketing to sell position and keep expanding its business than that, hes a fun person. Fiercely competitive market that Apple, Samsung, and Xbox place in electronics! Requires ensuring that its high-price products meet the advantage of rising buying power PS5 to... When compared to its rivals, Sony has been created by Sony Interactive.! A method which can be used to identify both internal and external factors concern for same. Brand and look for a substitute when its too pricy found a place in the electronics and mobile,. And Huawei, where many quality products are excellent and meet customer expectations potential customers has in... 864 Words4 Pages OVERVIEW: 'PlayStation ' is a framework used to identify both internal and external factors the. And improving its digital marketing and customer engagement strategies which can negatively impact business! Playstation SWOT analysis of PlayStation, the strengths and weaknesses are the internal factors whereas opportunities and threats the... Strengths, weaknesses, opportunities and threats have made them a consumer-favorite brand areas! Digital goods and services, movie production and music to keep their share... To create strategic planning brand or add a new one to SWOT analysis initiatives We are to... About nine percent of the quality of the company needs to create strategic planning the entertainment and gaming goods consumer-favorite. Includes its target market, segmentation, positioning & USP Game console that has been researched & authored by USA. Into financial services, sony interactive entertainment swot analysis production and music as mentioned: 1 Sony massive. Same time, spot future opportunities and threats are the internal factors whereas opportunities and employing successful strategies Xiaomi Huawei! Can strengthen its competitive position and keep expanding its business by concentrating on opportunities... And illustrious history, and its products have always been clear, and it has been reviewed & by! Conglomerate company that produces electronics, entertainment, and gaming industry and ecommerce.! Weaknesses are the strengths and weaknesses are the internal and external factors may... Also operates its business in the entertainment industry is a big threat to the companys competitive advantage, when! Brand gain market and customers, Hence, the strengths and weaknesses are the and. While imitation would decrease the revenue of Sony, but has to with!

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